Not only does PAPA know how to drive people to your website, we know how to keep them there longer and turn them into customers. Since research says we only have about five seconds to engage a new visitor, it’s clear we have to get your website right from the start.
This begins with building websites that integrate the industry’s best practices for website design. And then we employ a range of tactics to support the online presence – from paid search, digital advertising and email marketing to content strategies and social media. Along the way, we apply the latest technologies in website design, e-commerce, business applications, intranets, extranets and interactive training systems.
Whether it’s the first website for a new business or a multi-channel solution for a global company, PAPA approaches each and every web project with a fresh perspective.
Our website development process creates an organic web presence that allows your brand to evolve and grow as you and your stakeholders evolve and grow. It is a “design engineering” approach that examines your project not simply as a brochure on the web, but rather as a 24/7 representative of your organization.
Aside from increased clicks, conversions and engagement, we measure success in terms of clients who express a high level of satisfaction with our four-stage process:
Discovery / Strategy
This phase lays the groundwork for your website. We roll up our sleeves and learn all we can about your organization and then apply this knowledge against an overall strategy for the online project.
Building on what we learned in the discovery phase, we craft a full site wireframe that aligns with your objectives , while maintaining the key functionality we’ve identified.
With a deep understanding of the overall objective, along with a refined strategy, PAPA creates a new look and feel for the responsive website that results in a professional, yet intuitive web experience.
Using everything we’ve created thus far, we build the website within a content management system or CMS. Our approach will result in a back-end that is easy to use and expandable in the future.