Whether reminding loyal customers of an existing product or stimulating trial use of a new brand, well-produced Point of Sale (POS) Materials can increase business. POS can not only attract the customer, but also reinforce what they want and further educate them about things they didn’t know they wanted.
In our experience, point of purchase displays and product packaging finish the buying cycle by affecting behavior at purchase and leading to completion of the sale. And you can add to this the impact of digital from RFID, barcodes, QR codes and dynamically updated displays that present targeted product information, instant coupons or other offers.
PAPA believes the one of the most important consideration is to maintain the brand image that you have developed already in your overall marketing. To that end, PAPA offers services in design, print and development of a variety of Point of Sale Materials including:
Our design team excels in delivering creative solutions for effective POS materials as well as corporate marketing products such as pens, notepads, key chains, magnets and bookmarks and other unique, customized products.
Remember, with an estimated 70 percent of purchase decisions made within the retail store itself, your Point of Sale Materials and packaging are crucial to sales conversion.