Paid Search Advertising is a cost-efficient and scalable form of web marketing designed to connect your ads with searchers actively seeking what you provide. The most common form of paid search advertising is pay-per-click, or PPC campaigns.
Simply explained, you bid for ad placement in a search engine’s sponsored links for keywords related to your business, then you pay the search engine a small fee for each click. Paying for every click may sound like you’ll end up paying a lot, but in a well-designed campaign, the opposite is true. Because your potential customers see your ads only when they’re searching for precisely the products or services you offer, they are far more likely than a casual browser to be at the point of purchase. With the right research and a little tinkering, the paid search ads you place actually end up earning you far more than it costs to place them.
Smart Online Marketing
As you can see, Paid Search Advertising is one of the most effective ways to drive immediate results in online marketing. Properly executed PPC strategies can increase your marketing ROI by significantly boosting your website traffic and conversions.
To maximize your budget, PAPA creates paid search campaigns that are as unique as your business – targeted, optimized and regularly monitored. When integrated with search engine optimization efforts for your website, paid search advertising can provide your business with vast amounts of valuable data.
From goal and conversion tracking to comparison reports and analysis of website visitor behaviors, the data generated provides powerful insights into the behaviors of your potential customers and builds the foundation for future marketing initiatives.