We’re often asked: is PAPA a traditional agency or a digital agency? The answer is YES!

Whether it’s a TV or radio commercial, a direct mail piece or outdoor bulletin board, a paid search campaign or a mobile app, PAPA can make the benefits of your service or product clear and provide potential customers with a reason to consider what you have to offer. And by integrating your advertising with branding, public relations and web marketing strategies, we can further increase the opportunities to achieve your objectives.

Broadcast Advertising

For several years, forecasters have been predicting the “end of times” for broadcast advertising – both television and radio. The thinking being that social media, mobile advertising, online advertising and digital advertising would surpass…

Creative Strategy

Whatever your metric – increased phone calls, attendance, sales, web traffic, SEO or social engagement –the final outcome of any marketing initiative must be supported by a creative strategy and supporting concepts.

Media Planning & Buying

With local, national and international experience on retail, consumer, restaurant, healthcare, business-to-business and technology accounts, PAPA offers media planning and buying across all channels via a strategic partnership.

Paid Search Advertising

Paid Search Advertising is a cost-efficient and scalable form of web marketing designed to connect your ads with searchers actively seeking what you provide. The most common form of paid search advertising is pay-per-click, or PPC campaigns.

Point of Sales

Whether reminding loyal customers of an existing product or stimulating trial use of a new brand, well-produced Point of Sale (POS) Materials can increase business. POS can not only attract the customer, but also reinforce what they want.

Print & Outdoor Ads

Today’s avenues for advertising are continually increasing. The most important question to ask is – Who is your target audience and where can you reach them? A good overall advertising campaign will incorporate multiple impressions in a variety of channels.

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