Robinson Outdoor Products Challenged PAPA

home_on_strings-285x190Robinson Outdoors, a leader in the hunting industry, challenged PAPA to engage industry media attending a national trade show to trial-use and report on the company’s latest product innovations.

PAPA selected one of Robinson’s hunting boots as a highly desirable trial-use item and also the perfect vehicle to “size up” the targeted media. To get the media writers’ shoe sizes, and more importantly their contact information, PAPA developed a promotional teaser offering free shoelaces with packaging that directed the recipient to a web landing page to request the free boots…to be delivered after the trade show to the writer’s home.


  • More than 40 writers requested boots and PAPA secured five favorable media stories for Robinson Outdoors products following the trade show.