Presbyterian Homes

PROBLEM

New concept in senior living.

SOLVED

This feels like home!

Embracing a new culture of “person-centered care,” Presbyterian Homes turned to PAPA Advertising to evolve its brand image and generate leads for their three senior living communities in northwestern Pennsylvania.

PAPA successfully launched a new brand platform and an 18-month marketing communications plan – from capabilities brochures, direct mail and print advertising to lifestyle events, paid search and web development.