Manufacturing
- Packaging
- Visual Identity
- Tradeshow/Event Design
- Video Production
- Paid Search Advertising
- SEO/SEM
- Social Media Advertising
- API/Third-Party Integration
- Content Creation
- Information Architecture
- Website Design
- Website Development
- Website Maintenance
Rooftop Equipment is a visionary leader in the roofing industry and a true testament to the saying “if you want a job done right, do it yourself.” Every tool they produce is a solution to a problem they encountered while roofing.
When we first met, they were looking for a solution to another problem — increasing their reach. They had the right products, but they needed help getting them into the right hands. The first step was strengthening their brand identity with bold fonts and an energetic color palette, laying the foundation for us to create an equitable brand on-screen AND in-person with new product photography, cohesive labels, online advertising, social campaigns, a new website decked out with sweet SEO tactics, upgraded distributor materials, new product spec and assembly sheets, a rebranded stationery packet, and flashy new tradeshow materials.
Rooftop’s recent social media campaign is our fave of all the projects we collaborated on. It’s driving bragworthy sales leads by phone and online, with the new website working as 24/7 salesmen. It divides all product offerings by category and roofing application to ensure maximum customer navigational efficiency and offers short video demos for those on the fence.
Our team is so proud of the leaps and bounds this hardworking, innovative company has made at lightning speed with its brand. Hold on to your hats because their next invention is in the works, and boy, is it a doozy.
