Since 1896, REED Manufacturing has been a noteworthy pioneer in the world of pipe tools, constantly innovating and raising the industry’s bar. When we joined forces back in the early ’90s, it’s safe to say that neither party could have predicted we’d still be collaborating (and actually enjoying it) 30+ years later.
What does three decades of work entail for a company that does not rest? A hell of a lot. Fave collabs include a 90+ page catalog, in-use photography, distributor flyers, annual Christmas social campaigns, trade ads, website design and development, product labels and stickers, packaging design, team apparel, detailed instructional sheets and manuals, tradeshow materials, stationery, mailers, custom graphics and icons, and online advertising.
In recent years, we amped the wattage of their brand with a mix of bold colors, dynamic graphic patterns, and creative photo techniques. We also got to take REED’s brand into the third dimension with some exciting interior branding projects. We upgraded their lobby with a BA custom aluminum reception desk, custom graphic wallpaper, colorful chairs, and designed new wall art that tied in their tools. In their conference room, we added a collage wall highlighting REED’s history, a bright red accent wall featuring the industries served, and furniture upgrades throughout. Website updates include a full product directory and resource center for all their tools, creating a better user experience for their customers.
Needless to say, it’s been an epic adventure with this first-class team. Wait ’til you see what we’ve got cookin’ for the next decade.