Farming & Agriculture
- Creative Direction
- Interior/Exterior Sign Design
- Visual Identity
- Website Design
French Creek Nursery specializes in 1- and 2-year bareroot trees and shrubs, serving restoration and forestry organizations alongside native plant retailers. When they first came to us, the brand was still in its startup phase—prime white-space territory. We partnered early to build the brand from the ground up, laying the strategic foundation and launching a digital presence that could scale with the business.
Visually, the client was drawn to the iconic 1930s–40s National and State Park poster era, so we leaned into that inspiration—channeling the spirit of Dorothy Waugh, Frank S. Nicholson, and Chester Don Powell to inform a timeless, illustration-forward identity. The resulting mark strikes a thoughtful balance between heritage and modernity, while clearly signaling French Creek’s commitment to 100% native seedlings.
With the visual system locked, we extended the brand into a curated lineup of field-ready swag and a clean, no-frills website designed to spotlight their live inventory—giving customers an easy, intuitive way to browse and buy while keeping the brand rooted in authenticity.
