Farmulated

Farmulated is a native creator of home-grown, non-GMO, sustainably made CBD and wellness products. When they first came to us, CBD was new to the market, and consumer bias was at an all-time high. They were looking for an invigorating brand identity and engaging product packaging.

Utilizing bright colors, dynamic graphics, easy-to-read fonts, and a friendly brand story were critical elements of the new identity, first executed in their packaging. Later, we took on designing their first retail space in the Millcreek Mall.

Creating a retail space that our moms wouldn’t be afraid to enter or be seen leaving laid the foundation for our early research, moodboarding, and footprint development — a half-joking, half-serious truth bomb since boomers were one of their main targets. We amped up the light and brought in lively colors, natural textiles, earthy details, and reclaimed wood to create a space that felt on-brand and encouraged the sales team to engage comfortably in various methods. The space allowed us to bring attention-grabbing front window displays, POS signage, countertop tools, and educational retail videos. We also took the brand outside of their store with a sweet farm-themed display and custom wooden goodie boxes for the company’s pitch with an investor think tank.

Northwest PA is blessed to have this brand; we’re blessed to call them our friends. We couldn’t be more proud of where Farmulated started and the growth that came from their foresight, unmatched grind, and commitment to creating the best damn CBD products on the market.