Retail

PAPA knows that to increase brand equity in retail, customers must be lead along a purchase path that results in more than just a product purchase, but also advocacy for the retail brand. To that end, we develop integrated marketing strategies that deliver the right brand message, to the right customer, at the right time, via the right channel, to assist in a purchase decision or build brand awareness. This approach requires evaluation and investment on all levels –web/e-commerce, social and mobile as well as in-store and offline marketing. From water parks and hotels to dental & denture networks and vision care centers, to financial services and auto dealers, PAPA helps keep the phone ringing and lobbies full. With your customers able to shop anytime and anywhere, we strive to break through the often cluttered and noisy space of retail marketing, providing the consumer with opportunities to experience your brand and purchase your products or services across multiple channels.

To achieve all this, our retail capabilities include: