Erie Zoo Annual Report

Like a number of nonprofit organizations, the Erie Zoo must constantly find creative new ways to engage current and prospective donors. One of the primary tools the Zoo uses is its annual report, which must thank donors, report on the year’s activities and make a case for continued support.

As the Zoo’s marketing team shared initial input for the 2014 annual report, the PAPA team envisioned the opportunity for a playful and interactive format to deliver the message that the Zoo was going through some big changes. Featuring one of the Zoo’s youngest (and most active) visitors, a very committed volunteer and a not-so-serious-all-the-time board member, PAPA created a delightful mix and match photo and copy solution that grabs the attention of young and old alike.