Beaumont Technologies Website
While Beaumont Technologies was the inventor of numerous innovations in the injection molding industry and recognized as a world leader in the field, the company’s website did not reflect their brand position of “revolutionizing injection molding.” Beaumont challenged PAPA Advertising to develop a website that did exactly that.
PAPA first developed the site navigation based on heat-sensory testing and then crafted search-optimized copy with strong call to actions to drive more qualified leads. With clean, dynamic design elements and visuals, the website strongly conveys Beaumont’s key messages of “leading a paradigm shift within the plastics industry” and “advancing the industry through scientific methods.”