BayRat Lures

As BayRat Lures prepared to launch its line of uniquely American fishing lures, PAPA Advertising took the bait and ran with the opportunity.

Tasked with quickly establishing this start-up’s brand online, PAPA developed a comprehensive ecommerce website in hand with sales collateral, product inserts and vinyl graphics for boats. Designed, prototyped, tested and manufactured entirely in the U.S., BayRat Lures has hooked the industry in a short amount of time.