Branding

A great brand is more than just a logo or a product. A great brand is the sum of all the attributes, both tangible and intangible, which provide value to your customers and propel you to a position of distinction. But let’s face it…great brands are hard to find. PAPA can help bring your brand to life via your environment, employees, visual identity communications, products and services, customer service and culture. Our proven processes for discovering or elevating your brand can yield measurable benefits, including:

BRANDING BY FACT, NOT ASSUMPTION

EFFICIENT ALLOCATION OF RESOURCES

SUPERIOR EMPLOYEE/CUSTOMER RELATIONSHIPS

ALIGNMENT OF VISION, CULTURE AND IMAGE

Branding In A Digital Age We’ve learned that if you want to engage your customers in digital channels you must develop a coherent brand personality. PAPA helps our clients accomplish this by matching visual design styles across channels, building digital interactions that sync with brand attributes and adopting a human tone. Just as importantly, we help to ensure that advertising, public relations and web marketing strategies support the brand promise and engage customers into a deeper, emotionally engaging relationship.

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