The work: Strategic Plan
The client: Erie Zoo
Like a number of nonprofit organizations, the Erie Zoo must constantly find creative new ways to engage current and prospective donors. This brochure was created to showcase their new five-year strategic plan. PAPA pulled the color palette from past annual reports we designed for them, and picked up a few distinct design elements from past reports well. We wanted the piece to visually tip its’ hat to past publications, but also feel fresh enough to stand on its own. A big round of thanks are in order to the awesome team at the Erie Zoo who helped pull this beauty together!
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