Facebook’s new “Donate Now” button is making the site far more useful for nonprofits. Last Monday, FB launched the new button in an effort to aid fundraising efforts for any nonprofit that wishes to add the tool to their page.
“Every day, people use Facebook to raise awareness and support for causes they care about and to motivate others to do the same,” Facebook said in a statement. “We’re inspired by how much good comes from these connections, so we’ve added ‘Donate Now’ calls-to-action on Pages and link ads to make those connections easier than ever.”
Although FB rolled this button out with organizations they were affiliated with like The American Cancer Society and ALS, they have opened this up for any nonprofit. Now, when you click the “Donate Now” button on a non-profit’s page you are first alerted that the organization is “Not endorsed by or affiliated with Facebook” and then are redirected to the page’s external site where you can complete the donation.
Raising money and getting the word out about your organization is imperative for nonprofits. To learn how to add this to your page, click here & get fundraising!